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We've got an exclusive look at major WWE plans for the future, both regarding long-term plans for television, the establishment of their own network and the type of programming they are looking at as one of the lead stories in this coming Monday's issue of the Wrestling Observer Newsletter.
The issue, with an in-depth look at WWE business, as well as where TNA stands right now, is our second largest issue so far this year.
The issue is available right now to web site subscribers. For
those interested in getting the Observer mailed to your home, ordering
details follow.
Our lead story talks about the formation, start up plans and goals of the new WWE television network. We look at Vince McMahon's history with outside ventures, how the economics work on this, as well as the future of Smackdown.
We also have a detailed look at the current WWE business, including why most categories are down in business but profits are up company-wide, why the company is so bullish on 2010 even with a 10% decline in revenue in 2009 and one category they are already getting a turnaround in and a second where they believe a new decision that was heavily criticized is already paying off.
We look at McMahon's business projections over the next three years, his view on 2009, his view on creative, how the company has benefited from Obama's policies, and McMahon's thought and my thought on what is the real barometer as to have creative is doing.
We look at where the revenues declined, both in categories and in each part of the world, including what part of the world the trends are completely different than the rest of the world. We look at every major business category, including changes in TV, changes in PPV, changes in the philosophy in home video, merchandise as well as what percentage of total revenue each category brings to the table.
We also have a year-by-year chart of the ups and downs of WWE business.
We also have a look at the PPV business, looking back at how every show over the past two years did. We look in particular at the pluses and minuses of the new philosophy of gimmick match PPVs and whether it has or hasn't worked. We look again at the UFC influence on PPV, the elimination of the Survivor Series and McMahon's thoughts on it, and why you have to look long-term at the 2009 changes in PPV.
We also look at the price increase, which gimmicks worked, as well as a look at eight new gimmick ideas for PPV in 2010 the company is looking at, why some have no chance, and why others may have a chance and why.
We also have a look at the NXT show, with McMahon's quotes, a look at Tough Enough and Ultimate Fighter, the two shows this is somewhat based on, as well as a look at all eight newcomers that will be introduced with their backgrounds, strengths and weaknesses. We look at who were the last cuts as well.
We also look at TNA moving to Monday nights permanently, the decision to go with 9 p.m., what the initial goals are, the real vs. perceived growth of the TNA product, what Hogan has said, upcoming PPV shows, as well as early indicators of how Against All Odds did. We also have coverage of the show including match-by-match rundown with star ratings and poll results.
We have more on the life and times of Jack Brisco, including notes from his funeral last week, what Jim Ross said, Brisco's first pro wrestling match, among those who attended, Brisco's life after wrestling, as well as a more detailed look at the selling of Georgia Championship Wrestling to Vince McMahon in 1984. We look at what a big deal that was in the business at the time, the reaction to it, why Brisco made the move and Brisco's thoughts years later on all the criticism he took for it.
We also have a complete list of Brisco's main events in St. Louis against the biggest names of the 70s, as well as a listing of his championship matches in Japan.
We also have coverage of the New Japan show at Tokyo Sumo Hall, including what major tag team title match is coming up, the building of a feud from Mexico into a New Japan main event, and the latest signs of where the Japanese business stands.
We also have more on WrestleMania, a new member of the WWE Board of Directors, lots more on Linda McMahon getting grilled on CNBC and how it was covered as far as her campaign, and a history of WWE drug testing. We also look at the reaction to Jerry Springer, another WWE major star looking at taking time off, as well as WWE vs. UFC web activity and how things have turned around this year.
We have notes on Mickie James attempting to become a country singer, lots of developmental news, firing of a Diva, the best selling WWE DVDs of the year, what WWE star is in a current issue of Playboy with old shots, WWE's album sales, a milestone of Mae Young, former WWE woman wrestler announces engagement, as well as notes on the WWE's Latin American tour and its domestic house shows this past week.
We also have our usual weekly features such as the results of the
biggest matches of the week and rundown of the major television shows.
The Wrestling Observer ranges from 25,000 to 40,000 words covering
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The Observer is now in its 28th year of being the leading insider
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Also in this week's issue:
--Major title changes in Mexico
--How the Mistico vs. Volador Jr. feud has impacted business
--A new wrestling program being pushed at international conventions
--Updating the Mexico ratings over the last three weeks
--Lots of American newcomers coming to Mexico in the next few weeks
--Major star jumping ship in Mexico
--More on the Dragon Gate USA shows in Phoenix
--What Hall of Fame legend is headed to Dragon Gate for its Sumo Hall show
--First cage match in the history of All Japan Pro Wrestling
--First Budokan Hall event of the year
--TV network special being produced on the life of one of the biggest pro wrestling stars of all-time
--Hall of Famer and son will be forming a tag team for son's debut match, and renewing 1980s rivalry
--Update on Sandy Scott
--How the movie "Tooth Fairy" has done
--Former WWE star in lead role in a movie
--Fourth generation pro wrestler make debut this week
--Lots of new wrestling books coming out
--A look at the ROH 8th anniversary show
--Notes on ROH television
--Future of Jeff Hardy
--TNA ratings in the U.K.
--New mentality regarding women wrestlers in TNA
--RVD talks and updates on TNA
--Mick Foley talks TNA
--Update on Bobby Lashley
--Notes on TNA house shows and a look at TNA television over the next several weeks
--Update on Vitor Belfort
--New UFC experiment regarding its major shows starting the day before Mania
--Notes on UFC 109 business numbers and thoughts on UFC 110 and its full card
--UFC star in new national TV ad
--Some minor trouble regarding UFC overseas
--Lots of new fights signed and under discussion, as well as notes on newcomers that have been signed
--MMA fighter wedding garners major overseas attention
--More on the boxing Kameda brothers and ratings drawing power
--Longtime WCW promoter does first MMA show
--A look at a number of great wrestlers doing MMA events
New subscribers ordering 24 or 40 issues can get free issues from the
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*November 17, 1997 (full details of everything leading to the most famous
wrestling match finish of modern times at the Survivor Series plus a
history of in-ring double-crosses)
*December 21, 1998 (the complete Vince McMahon-Bret Hart conversation
right before the Survivor Series match so you'll know exactly what was
said--the conversation played in edited form both on the inaugural
broadcast of Confidential as well as in Wrestling with Shadows, but
everything that was said between the two about the match that was going
to take place that same night)
*August 1, 1994 (the most detailed coverage anywhere of the Vince McMahon
steroid trial, an issue praised in numerous newspaper article
and Sex, Lies and Headlocks)
*March 26, 2001 (death of WCW and history of pro wrestling on the Turner
networks)
*October 22, 2001 (why the adult audience has left pro wrestling in such
great numbers and what needed to have been done to save them)
*July 8, 1991 (Ric Flair leaves WCW as world champion/Zahorian steroid
trial)
*February 8, 1993 (the life and times of Andre the Giant)
*May 13, 2002 (the life story of the most incredible pro wrestling career
ever, a look at Lou Thesz, in one of the largest issues of our
history)
*January 27, 2003 (part one of the two-part series covering the career
and life of The Sheik)
*February 3, 2003 (Part two on The Sheik including thoughts from people
who worked with him and where he stands historically)
*March 24, 2003 (history of the WWWF title, inside behind the Sammartino,
Backlund and Backlund era)
*April 21, 2003 (history of WWF continues with the expansion nationally,
the death of the regional territories and the rise of Hulk
Hogan)
*May 12, 2003 (The life and death of Elizabeth, and the rise of fall of
Lex Luger)
*June 9, 2003 (Part 1 of history of WWF vs. WCW wars and what many say
was the greatest year in U.S. wrestling; plus a look at Fred Blassie)
*June 16, 2003 (Freddie Blassie through the eyes of his biggest rivals
and friends)
*July 28, 2003 (Part 2 of the history of the WWF vs. WCW war and the
plans to make new superstars in the early 90s, what happened, and the
night where the three biggest wrestling companies in the world combined
for a joint show and what happened)
*August 25, 2003 (2003 Hall of Fame issue with huge profiles on the
controversial career of Shawn Michaels, Chris Benoit as well as
historical features on Earl Caddock and Francisco Flores)
*September 22, 2003 (Part 3 of the history of the WWF vs WCW war with the
seeds that caused the collapse of the industry in the 90s,
Zahorian trial, Gulf War controversy, Flair leaves WCW while holding
world title and much more)
*October 27, 2003 (The fascinating life of Stu Hart plus the story of
Road Warrior Hawk)
*January 19, 2004 (2003 Awards issue)
*February 2, 2004 (History of Toronto wrestling, Jack Tunney life story,
Royal Rumble and Battle Royal history)
*February 23, 2004 (History of Guerrero family with Eddy's win over Brock
Lesnar)
*March 1, 2004 (History of WWF continues with the period that brought the
company down in early 1992, the mistakes, the real stories and how the
business changed)
*March 8, 2004 (History of Wrestlemania, its greatest matches and best
and worst shows as voted both by wrestlers and non-wrestlers and
Wrestlemania history books)
*July 5, 2004 (A look behind the scenes and Ric Flair's book and his
background with Eric Bischoff and Hulk Hogan)
*July 12, 2004 (A look at more on Ric Flair's book and his comments on
Bruno Sammartino, Bret Hart and Mick Foley)
*August 16, 2004 (History of the Olympians in pro wrestling)
*August 23, 2004 (2004 Hall of Fame issue and biggest issue of the year
with huge profiles on Kazushi Sakuraba, Undertaker, Bob Backlund,
Masahiro Chono, Ultimo Dragon, Kurt Angle and Tarzan Lopez--this counts
as one issue if you are asking for a free issue, but ordered separately,
due to size, is $6 in North America and $7 overseas)
*October 4, 2004 (the life and times of Big Bossman; as well as details
of the life and times of one of the most influential men world wide in
pro wrestling history, Jim Barnett)
*November 15, 2004 (the full story of what happened between Kurt Angle
and Daniel Puder, plus coverage of the most important week in the
history of TNA)
*January 24, 2005 (2004 Awards issue, Rock and WWE part company)
*March 14, 2005 (the 50 biggest money players in the history of WWF and a
look at their Hall of Fame)
*May 9, 2005 (the life and times of Chris Candido)
*June 20, 2005 (The full story behind Paul Heyman and the death of ECW,
as well as coverage of One Night Stand, Hardcore Homecoming and
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*July 18, 2005 (death of Shinya Hashimoto and his records with a look at
the fall of New Japan, the Matt Hardy angle, tons of WWE firings,
Cornette firing in detail as well as problems of a WWE developmental
territory in our biggest news issue of the year which is a double-sized
issue and would be $6 on its own and $7 overseas)
*August 24, 2005 (2005 Hall of Fame issue with career profiles of Paul
Heyman, HHH and Freebirds plus debut of MMA Hall of Fame)
*September 12, 2005 (History of Mid South Wrestling)
*October 10, 2005 (Life and Times of the Ultimate Warrior)
*November 21, 2005 (Life and Times of Eddy Guerrero and Crusher, double
issue $6 on its own and $7 overseas)
*December 5, 2005 (The Eddy Guerrero special issue, double issue $6 on
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*January 9, 2006 (The life and times of Superstar Billy Graham, plus New
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*January 16, 2006 (2005 Awards double issue, $6 or $7 overseas)
*April 3, 2006 (Story of Ann Calvello and the history of Roller
Derby--many called this the best issue of the Observer ever)
*April 10, 2006 (Behind the scenes at the 2006 Wrestlemania/Hall of Fame
week)
*July 24, 2006 (The History of the Von Erichs and World Class
Championship Wrestling--the most unreal story ever in wrestling)
*September 4, 2006 (The Rise and Fall of Kurt Angle; 2006 Hall of Fame
inductions of Eddie Guerrero, Paul Bowser, Masakatsu Funaki, Aja Kong and
Hiroshi Hase including tons of wrestling history around the world from
the 20s through the 60s, the evolution of working to not working
in Japan, and a look at Guerrero in hindsight, double issue $6 or $7
overseas)
*October 9, 2006 (A look back nine years later at the life and legacy of
Brian Pillman with tons of inside information about what made him
tick as his real objectives)
*November 15, 2006 (History of WCW part one, Eric Bischoff's book and how
the industry was changed forever)
*November 20, 2006 (History of WCW part two, Why Jim Ross left WCW, How
Bischoff changed the company, signing of Hulk Hogan, Beginning of Nitro,
Jesse Ventura, Brian Pillman, Chris Jericho and signing Wrestlemania
planned celebrity away)
*November 27, 2006 (History of WCW part three, When Bischoff challenged
McMahon to fight; Truth and fiction around Bret Hart signing with WCW and
why it didn't click)
*December 6, 2006 (details behind Pride's offers to sell promotion and
Part four of History of WCW part four, Hogan-Goldberg match and why
there was no rematch, WCW loses NBC network deal in 1999 and the real
reasons the company fell apart)
*January 22, 2007 (2006 Awards issue, double issue $7 on its own, $8
overseas)
*February 14, 2007 (Life and Times of Bam Bam Bigelow)
*March 5, 2007 (WWE begins plans that will change the business)
*March 12, 2007 (Life and Times of Mike Awesome)
*March 19, 2007 (Life and Times of Ernie Ladd)
*April 4, 2007 (Life and Times of Badnews Allen Coage--which many are
calling one of the best issues in history)
*July 2, 2007 (Part one of the Benoit double murder-suicide)
*July 5, 2007 (Part two of the Benoit double murder-suicide)
*July 10, 2007 (Part three of the Benoit double murder-suicide)
*July 19, 2007 (Part four of the Benoit double murder-suicide)
*July 23, 2007 (Part five of Benoit double murder-suicide)
*July 25, 2007 (Part six of Benoit double murder-suicide)
*August 15, 2007 (The legend of the God of Japanese wrestling and his
influence on MMA, Karl Gotch)
*October 15 (2007 Hall of Fame double issue, $7 on its own, $8 overseas
including inductions of The Rock, Tom Packs and the original Strangler
Lewis)
*November 12, 2007 (Life and times of Fabulous Moolah and history of U.S.
women's wrestling) .
*December 31, 2007 (History of Ric Flair and the heyday of wrestling at
the Greensboro Coliseum)
*January 21, 2008 (2007 Awards issue, double issue $7 on its own, $8
overseas)
*March 17, 2008 (Life and times of Johnny Weaver)
*March 24, 2008 (Life and times of Gary Hart)
*April 10, 2008 (Farewell to Ric Flair; My thoughts, Shawn Michaels talks
of Flair's meaning to him; Hall of Fame; Wrestlemania double issue, $7 on
its own, $8 overseas)
*August 11, 2008 (Ric Flair leaves WWE; Updated history of pro wrestlers
and MMA fighters who went to the Olympics)
*September 8, 2008 (2008 Hall of Fame double issue, $7 on its own, $8
overseas; part one of Killer Kowalski bio)
*September 15, 2008 (Life and Times of Evan Tanner)
*September 22, 2008 (The amazing career of Killer Kowalski, one of our
most in-depth bios)
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To get all of those biographies as back issues of the Observer would be a
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can order the book the same way you order the newsletter.
--UFC's attempts to run in Toronto took a step backwards today when Ontario Premiere Dalton McGuinty told reporters this morning regarding bringing UFC to the province that "It's just not a priority for us right now." The story has gotten a lot of play in Canada. One story is at http://network.nationalpost.com/np/blogs/postedsports/archive/2010/02/17/ mma-not-coming-to-ontario-any-time-soon-says-dalton-mcguinty.aspx and http://www.theglobeandmail.com/sports/ontario-not-ready-for-ufc/article14 71065/ McGuinty said he is looking at other ways as opposed to bringing in MMA to stimulate the economy.
--In storyline, they are claiming Bret Hart suffered a broken leg and ligament and tendon damage in his left leg.
--Raw did a 3.4 rating, clearly hurt by competition from the Olympics.
--USA won the prime time cable race for last week with a 2.0, barely over the 2.0 by TNT, even though TNT had the NBA All-Star game. Syfy was No. 17 at 0.8 and Spike was No. 22 at 0.7. The All-Star ratings were down by a decent amount from last year due to competition from the Olympics, which is doing significantly bigger numbers than the last Winter Olympics. The All-Star game did a 4.4 rating for first place on cable, while the second hour of Raw last week was in second, the NBA All-Star Saturday night was third (both at 3.6) and the first hour of Raw at 3.4 was in fourth place. Raw's second hour was No. 5 in 18-34 behind three shows associated with the All-Star game and Keeping Up With the Kardashians. Second hour wasn't in the top ten. In 18-49, they were No. 3 and No. 5.
--We still don't have a Raw rating but the final number for Monday night's Olympic coverage was a 14.2 rating and 25.2 million viewers, up 11% from the first Monday of the 2006 Olympics. Including last night, they are up 15% in ratings points and 25% in viewers when comparing the same period to the 2006 games.
--Frankie Martinez, who wrestled all over the world, mostly as a prelim wrestler in the 60s and 70s, passed away on Sunday in Tampa. Martinez was 81. I remember Bill Watts like Martinez a lot. His funeral will be Friday in Tampa at the Adams and Jennings Funeral Home at 11 a.m.
--A political cartoon and article negative to Linda McMahon is at http://blogs.courant.com/bob_englehart/2010/02/february-17-2010.html#more
--The UFC Countdown show airs 11 p.m. tomorrow night after Impact.
--Brian Fritz talks more to Hulk Hogan about the move to Mondays at http://www.fanhouse.com/2010/02/17/hulk-hogan-plugged-in-with-new-role-at -tna-wrestling/
--A story on Eve Torres is at http://www.timesdelphic.com/2010/02/15/are-you-ready-to-rock
--An interview with Hall of Fame legend Don Leo Jonathan is at http://www.examiner.com/x-22249-Columbus-Pro-Wrestling-Examiner~y2010m2d1 7-Bell-Time-with-Don-Leo-Jonathan Jonathan was arguably the most agile 300 pounder in pro wrestling history, who was a worldwide headliner in the 50s, 60s, and 70s.
--Floyd Mayweather and Shane Mosley go on tour with press events on 3/2 in New York at the NOKIA Theater Times Square, 3/3 in Washington, DC at the Lincoln Theater and 3/4 in Los Angeles at the NOKIA Plaza L.A. Live to promote their 5/1 fight
--A look at Evolve wrestling at http://www.youtube.com/watch?v=HfcU1qXNc2-l
--Jim Ross at http://www.jrsbarbq.com writes about the end of ECW, Paul Heyman, RVD, Bret Hart and UFC on PPV
--Tickets for UFC 113 on 5/8 in Montreal, headlined by Lyoto Machida vs. Shogun Rua go on sale to UFC Fight Club members at 10 a.m. Eastern time tomorrow. They go on sale to the general public at 10 a.m. on Saturday. Tickets are priced from $600 down to $50. The first two events in Montreal were quick sellouts, although the second saw scalpers have a very difficult time unloading tickets.
--Poll on Monday's Raw
Excellent 4.3%
Good 7.8%
Average 16.2%
Fair 10.9%
Poor 60.8%
11.8% of those responding didn't see the show. Quite the turnaround from the past few weeks.
--Poll on Monday's ROH TV show
Excellent 26.1%
Good 33.3%
Average 14.5%
Fair 2.9%
Poor 23.2%
68.6% of those responding didn't see the show
--Who would you consider the best all-around athlete among recent generation pro wrestlers?
Kurt Angle 64.1%
Danny Hodge 13.8%
Steve Williams 5.1%
Ron Simmons 3.4%
Bill Goldberg 2.6%
Ernie Ladd 2.1%
Wahoo McDaniel 2.1%
Doug Furnas 1.7%
Steve McMichael 1.6%
Jack Brisco 1.4%
Ken Patera 1.3%
Dick Beyer 0.7%
--What do you think of TNA's time slot move?
Best move the way things are going in March 20.6%
Should have moved to 8-10 p.m. on Mondays 56.6%
Should have stayed on Thursday 22.8%
--Six months from today, do you believe Impact ratings will be:
Up 38.6%
Down 23.0%
The same 38.3%
--Who do you expect to win this match?
Wanderlei Silva 67.2%
Michael Bisping 32.8%
--After the Ohio Athletic Commission refused to sanction a Tim Sylvia vs. Wes Sims fight on 3/20 in Youngstown, the new matches planned for the Monte Cox Adrenaline show are Sylvia vs. Brandon Lee Hinkle (which the commission approved) and Sims vs. Kerry Schall
--Alex Marvez talks to Colt Cabana about doing stand up comedy at http://www.scrippsnews.com/node/51546
--CWE on 3/7 in Glenwood, Manitoba at the Community Center features Bushwhacker Luke vs. Bobby Jay
--VPW on Saturday night in Basingstoke, UK: Rob Holte b Chris Andrews, Bob Holly b Jake McCulskey, Chris Andrews b Christopher Starr, UK Kid b Billy Gunn, Billy Gunn & Chris Andrews & Jake McCluskey b Bob Holly & UK Kid & Rob Holte (thanks to Ross Williams)
--Chasyn Rance walked off of the VH-1 show "Show Tool Academy" in the first episode that just aired so he's now able to take bookings at
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They did what appeared to be a staged wrestling deal built off the Kurt Angle/Daniel Puder thing where he wrestled a girl, went to his back to do a submission and they claimed he was pinned, and then he quit over it.
--An interview with THQ's Brian Farrell at http://ds.ign.com/articles/106/1069732p1.html talks about the WWE video game
--Championship Wrestling Alliance on 3/6 in Kingsport, TN at the Civic Auditorium with Ricky Morton and a mystery partner vs. Chris Richards & Jason Kincaid
--Sad to her about boxer Robert Guerrero, who is from this area, vacating his IBF jr. lightweight title and putting his career on hold to be with wife Casey as she battles leukemia. Casey Guerrero is recovering from a bone marrow transplant and undergoing chemotherapy. We hope to hear good news on her treatment. Golden Boy promoter Oscar De La Hoya said that they will do everything in their power to get him a title shot when he is ready to return.
--AIW Gauntlet for the Gold on 2/19 in Cleveland at the West Park Party Center with a 30 man gauntlet match
--New Era Wrestling on 4/10 in Shelbyville, IN at the Boys Club
--Insanity Pro Wrestling on 3/6 in Indianapolis at the Fountain Square Salvation Army Corp
--Joe Rogan plays on 3/5 at the Bronson Centre Theater in Ottawa for an 8 p.m. comedy show
--WXW from Germany plays on 3/13 in Philadelphia at the Arena at 2:30 p.m., before a 7 p.m. CZW show. The WXW show has Drake Younger vs. Thumbtack Jack, B-Boy vs. Chris Hero and Eddie Edwards & Davey Richards vs. Jon Moxley & Sami Callihan
--NWA DAWG on 4/24 in Ocean Township, NJ at the Ocean Sports Academy is headlined by Nunzio
--Greg Oliver talks to Whipper Watson Jr. in an interesting article on working territories around the world at http://slam.canoe/ca/Slam/Wrestling/2010/01/04/12338701.html
--Tito Santana headlines for IWF on Friday night at 8 p.m. and Saturday night at 7:30 p.m. at the IWF Centre in West Paterson, NJ
--Former WEC fighter Mike Campbell faces Marc Stevens in the main event on 2/26 in Wilmington, MA for World Championship Fighting at the Shriner's Auditorium
--Pro Wrestling Respect on 3/14 in Burlington, NJ at the Armory with Delirious vs. Andy Ridge, Daizee Haze, MsChif, Bobby Dempsey, Ricky Reyes, Shane Hagadorn, Alex Payne and more
--Pro Wrestling Phoenix on 3/13 in Council Bluffs, IA at the National Guard Armory
--Paul London and Brian Kendrick have a seminar on 2/26 in Burlington, NC at the Mid Atlantic Sportatorium for $25 per person. For more into e-mail
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--Big Time Wrestling on MyTV New England moves to 10 p.m. on Friday nights, right after Smackdown
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