Thursday, 25 April 2013 19:41
You’ve got to promote fights. But also, at the same time, it’s got to be realistic. I don’t go out there and create storylines, and come out with falsities to promote a fight. The fact of the matter is that my opponent, Alan Belcher, has been calling out for five years. He’s been making a streak of insulting videos. All those things together, and the guy’s a bit of a douchebag as well, so it makes it pretty easy to promote. I can’t wait to get into the octagon on Saturday night and fight this guy. He’s been very disparaging towards me as a mixed martial artist, and very insulting. So yeah, I want to punch the guy in the face pretty badly, so I can’t wait. To promote the fight, for me, has been pretty easy.
The pay-per-views are $60; in this day and age, that’s a lot of money to fork out. Especially if you’re a family man and you’ve got children, etc. To be forking out $60 is a lot of money. I try to generate interest in the fight, but I try to make it not manufactured hype. It’s very real with me; what you see is what you get. Obviously, as I’ve said before, Alan Belcher’s made that pretty easy because I’m not too keen on the guy. Other fighters don’t do it, and I think it comes down to confidence, because if you go out there and you talk a big game, and you say “I’m going to knock this guy out, and I’m gonna do this, and I’m gonna do that,” obviously the reality is that you’ve set yourself up for a fall. People will say “don’t say that, because you’re going to look stupid.” Well, that’s a risk I’m willing to take, because I’m confident in my abilities, I’m confident that I’m going to win, and I want to let people know what I’m going to do. As soon as the referee says “fight,” I’m gonna go after this guy 100%, and I’m gonna try to finish him right from the opening bell. If that gets people excited, and that encourages them to tune in and watch the fight, then fantastic.