WWE's John Cena debuting new pink shirt tonight (Photo)
Sunday, 16 September 2012 07:16
In an article in the Boston Herald Sunday
, it was revealed that John Cena will debut a new pink and black shirt tonight, but not as an homage to Bret Hart.
Rather, the shirt will be worn throughout October to raise awareness for National Breast Cancer Awareness Month and the Susan G. Komen Foundation
The shirt's slogan -- "Rise Above Cancer" -- is a play off a former Cena shirt slogan "Rise Above Hate."
An excerpt from the article:
“One of the reasons I really wanted to do something with Susan G. Komen is because of my brother,” said Cena, 35. “Early detection saved his life.”
Cena’s youngest brother, Sean, learned last November that he had brain cancer.
“Sean’s doing extremely well,” said Cena. “It was an inoperable brain tumor, but one of the main reasons he’s done well is the early detection. I know it’s brain cancer and breast cancer, but that key is early detection.”
The Cena-Komen partnership on the surface seems like an odd one, but they are a perfect match. Breast cancer is the most commonly diagnosed cancer, as well as the second-leading cause of cancer-related death among women in the U.S. And there are more than five million women who watch WWE programming each week.
“It’s very exciting for us to be partnered up with Susan G. Komen,” said Paul Levesque, the executive vice president of talent and live events, but better known as “Triple H” to the WWE universe. “The WWE and John Cena have such a large female fan base, so it’s important for us to support the people who have supported us for so long.”
And the people at Komen are not shy about explaining how this tag team was built.
“This all came together through John Cena,” said Ronni Cohen-Boyar, the executive director of Komen’s Massachusetts affiliate. “We’re wrestling with breast cancer, but John wanted to give back to his fans and he came to Komen. This is a great opportunity for us to reach out to people and help them take action.”
Cena competes in Boston Sunday in the main event of the Night Of Champions pay-per-view against CM Punk.
- Josh Nason
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