Sunday, 28 July 2013 10:35
Last night's UFC on FOX did a 0.9 in the 18-49 demo and 2.04 million viewers based on the fast nationals.
Keep in mind that the Fast Nationals only covers 8-10 p.m. in all time zones. That means whatever the FOX stations on the West Coast were airing in that time slot would be counted for the UFC, and the 5-7 p.m. viewers on the West Coast wouldn't count.
Also, the final 15 minutes of the show do not count.
The number is the lowest of the overnights to date, but with the lineup, it was expected to be. Actual ratings won't be available until Tuesday.
While not 100% until Tuesday, FOX looks to have won the adult demo among networks, which is not a great accomplishment given the networks were mostly programming reruns. They will likely finish second to CBS in total viewers.
Given the lineup and it not being during football season, the rating is likely going to wind up almost exactly how it was expected to do, slightly below the two summer shows last year.