Sunday's Clash of Champions pay-per-view went off the air with an angle involving Bray Wyatt's Fiend character and Seth Rollins.
After retaining his Universal Championship against Braun Strowman in the main event, Rollins was celebrating on the stage at the end of the show. The lights then went out and The Fiend appeared. He hit Sister Abigail on Rollins before putting him in the Mandible Claw.
The Golden 1 Center in Sacramento, California advertised last month that The Fiend would be challenging for the Universal title in a Hell in a Cell match at this year's Hell in a Cell pay-per-view. The PPV is taking place at the Golden 1 Center on October 6.
The Fiend challenging the Rollins vs. Strowman winner to a match at Hell in a Cell was also brought up on the September 2 episode of Raw.
Rollins pinned Strowman at Clash of Champions after hitting a Pedigree and a curb stomp. Strowman had kicked out of three curb stomps prior to that. Earlier in the show, Dolph Ziggler & Robert Roode defeated Rollins & Strowman to win the Raw Tag Team titles. Roode pinned Rollins to get the win.
In the only televised match he's had as The Fiend thus far, Wyatt defeated Finn Balor at SummerSlam. The Fiend also quickly defeated Curtis Axel & Bo Dallas in a dark match after last week's SmackDown and 205 Live at Madison Square Garden.