Raw set yet another all-time modern low outside of football season last night with 2.16 million viewers.
The show only beat episodes this past New Year's Eve and Christmas Eve for the record-low mark. What's really scary is this was a nine percent drop from the record non-football season low of 2.37 million viewers that was set last week.
Last night's Raw saw a strong 18.8 percent first-to-third hour drop, falling just under 1.9 million viewers, the first time under two million for Raw outside of a holiday. But the real story was how few fans were watching at the start.
Worse, the traditional pattern is that the decline is just starting and will get worse until the end of the NBA playoffs.
Most of Raw went against the early NBA playoff game that did 3.83 million viewers. The last 25 minutes went against a game that did 3.64 million viewers. It did beat the NHL playoffs on NBC Sports Network, which did 1.18 million viewers.
Still, Raw was eighth for the night on cable and beat everything that wasn't NBA or news related.
For a year-to-year comparison, the NBA playoffs were down 18.3 percent from the same week last year, while Raw was down 29.4 percent, the biggest drop from the previous year when you compare two shows that weren't specials (such as a year after a very highly rated nostalgia show).
The audience under the age of 35 was almost identical to last year, and over 50 was down, but not an unusual amount. It was the 35-49 audience that collapsed from last week, although even based on not including that demo it would have done a record low number.
The three hours were:
- 8 p.m. 2.34 million viewers
- 9 p.m. 2.24 million viewers
- 10 p.m. 1.90 million viewers