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WWE NXT ratings down for NXT 2.0 week three

Source: ShowBuzz Daily. Image: WWE.

Last night's NXT averaged 655,000 viewers on the USA Network, down 12.2 percent from last week. It's the lowest viewership for the show since moving to its new NXT 2.0 format on September 14. 

In the 18-49 demo, NXT drew a 0.14 rating, down 30 percent from last week's episode. The show ranked 32nd on cable in the demo, and the rating matches the lowest number NXT has drawn on the USA Network since June 29.

The discrepancy between the drops in total viewership and the 18-49 demo means that NXT skewed much older this week.

The drops were mainly with females, particularly younger ones. Women in the 18-49 category were down 43.8 percent, while there was a 16.7 percent drop for men in that age group. In 12-34, females were down 66.7 percent and males were down 36.4 percent.

The 0.03 rating for females 12-34 is the lowest recorded number NXT has ever drawn in the category.

Year-over-year, NXT was down 10.5 percent in viewership and down 26.3 percent in the 18-49 demo. This is comparing to when NXT was running head-to-head with AEW Dynamite on Wednesdays.

As compared to the 10-week average prior to last night, NXT was down 1.8 percent in total viewers. In the 18-49 demo, the show was down 12.5 percent from the recent average.