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WWE Raw draws record-low rating in 18-49 demo

With competition from both Monday Night Football and the Major League Baseball playoffs, Raw did its lowest 18-49 number in history last night.

The show averaged 1.59 million viewers, drew a 0.39 rating in 18-49, and drew a 0.22 rating in 18-34.

The NFL game with the Tennessee Titans vs. Buffalo Bills averaged 12.53 million viewers and drew a 4.06 in 18-49.  The Boston Red Sox vs. Houston Astros baseball game did 3.54 million viewers and a 0.79.

Raw was up one percent in viewers but down seven percent in 18-49 from last week and down 15 percent in 18-34.

Again, because of the competition, I wouldn't put a ton of stock in these numbers past a record low in 18-49 is never a good thing and there have been plenty of Mondays with harder competition than this.

What's notable is that the audience started low. The first hour at 1.58 million viewers and a 0.38 in 18-49 were both the lowest numbers in Raw's history, but the show held its audience well from there, growing in the demo, with a second hour rise in total viewers. Hour three was up in 18-49 from hour one and the amount of viewers was even, which almost never happens. This has to be attributed to the Charlotte Flair vs. Bianca Belair Raw Women's Championship match holding the audience better than almost all main events do.

Raw was seventh in 18-49, behind five football-related shows on ESPN and the baseball game.

Raw was eighth for the night in women 18-49, seventh in men 18-49, seventh in 18-34, eighth in women 12-34, and seventh in men 12-34.

The show was 16th in total viewers, behind only football-related shows, the baseball playoffs, and news shows.

As compared to the same week last year, Raw was down 10 percent in viewers, down 25 percent in 18-49, and down 27 percent in 18-34. Until a few weeks ago, Raw had a long streak of beating the previous year.

The three hours were:

  • 8 p.m. 1.58 million viewers
  • 9 p.m. 1.62 million viewers
  • 10 p.m. 1.58 million viewers