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WWE Raw ratings up despite Olympic competition

Source: Brandon Thurston of Wrestlenomics

Last night's Raw averaged 1.821 million viewers on the USA Network, up 0.4 percent from last week. It's the third straight week that Raw has averaged more than 1.8 million viewers since WWE's return to touring.

The Olympics were strong competition again for Raw, averaging 12.7 million viewers head-to-head. But everything else on cable and the networks were lower than usual, so it led to Raw holding up relatively well. 

Raw drew a 0.51 rating in the 18-49 demo, up 4.1 percent from last week. So, the increase was stronger with younger viewers than the overall audience. It's just the second time in the last 12 weeks that Raw has been above a 0.5 in the demo.

The actual viewership in the 18-49 category was 657,000, up from last week's 635,000 viewers. As a comparison, AEW Dynamite drew 582,000 viewers in the demo last week, so Raw was 12.9 percent higher. 

Year-over-year, Raw was up 6.2 percent in overall viewers. It was even in the 18-49 demo. This is the fourth straight week that Raw has had a year-over-year increase in viewership.

As compared to the 10-week average prior to this week, Raw was up 9.3 percent in overall viewers and up 8.5 percent in 18-49. The last 11 weeks of Raw numbers and the 10-week averages are shown in the chart below: