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WWE Raw ratings down for Crown Jewel go-home show

Raw last night averaged 2.46 million viewers, down three percent from last week.

The number was above what Raw was doing against both baseball playoffs and football, but would be its low mark this football season on nights without a baseball playoff game. The NFL game on ESPN, with the New England Patriots vs. Buffalo Bills, did 10.85 million viewers, up from 10.33 million last week.

The factors are that last week featured the stunning Roman Reigns announcement to open the show, which likely boosted ratings for the whole episode due to curiosity.

Normally there is a post-PPV bump on Raw, and that helped the show, but only in the first hour with the big second hour decline.

This week's show opened big, actually bigger than last week and the biggest since September 17. This is likely more the idea that perhaps more would be talked about regarding Reigns, since there would be interest in follow-up information, plus curiosity coming off the Evolution PPV. This week had a big first hour, and a huge second hour decline, well above usual and also a usual level third hour decline.

The decline from hour one to hour two was stronger with men, as in males 18-49, there was a 12 percent drop in viewers from hour one to hour two, while women dropped seven percent.

The big second hour decline indicated a lot of men tuned in for something they were hoping to see or find out early in the show. Many didn't stay with the episode after, hence the weak ratings pattern..

Raw was 10th for the night on cable, but as usual, beat everything except NFL-related programming and news programming.

Arrow, which again featured Cody Rhodes, did 1.15 million viewers on CW.

The three hours were:

  • 8 p.m. 2.72 million viewers
  • 9 p.m. 2.46 million viewers
  • 10 p.m. 2.24 million viewers