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WWE Raw ratings get a small post-PPV bump, big drop in third hour

Coming the day after No Mercy, Raw got a small bump of three percent in the ratings to 2.90 million viewers as compared to last week.

As compared to the prior week, the first and third hours were almost identical, but this week's second hour was well up from the week before. Most likely the larger than expected first hour was drawn last week by curiosity coming off the death of Bobby Heenan, while this week it remained high coming off the PPV. But this week viewers stayed for hour two, before leaving at a much higher rate than usual in hour three.

The third hour, with Roman Reigns vs. The Miz and the Enzo Amore turn, lost 16 percent of the viewers from hour two, an unusually high number.

Raw was fourth for the night on cable, trailing the NFL game with the Dallas Cowboys vs. Arizona Cardinals, the SportsCenter after the game, and Hannity on Fox News.

There was a lot of competition as the NFL game did 13.69 million viewers, Dancing with the Stars featuring Nikki Bella did 8.67 million viewers, which is very low for that show, Big Bang Theory and Young Sheldon both topped 17 million, and The Voice, The Good Doctor, and Kevin Can Wait all topped 10 million viewers.

The second-to-third hour drop was far bigger among men than is normal, but was consistent in every demo.

The three hours were:

  • 8 p.m. 3.12 million viewers
  • 9 p.m. 3.08 million viewers
  • 10 p.m. 2.57 million viewers

Here's a chart from Paul Fontaine that looks at Raw ratings in 2017 and how they compare to last year's numbers: