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WWE sees Raw ratings bounce back, but with big hourly dropoffs


Image: WWE.comPaul Fontaine contributed to this report. 

Even with a taped show, the 11/7 edition of WWE Raw bounced back after Halloween, drawing 2.76 million viewers which better than it has been averaging for live shows of late, particularly those without special attractions.

Competition-wise, Monday Night Football (Seattle Seahawks vs. Buffalo Bills) did 11.21 million viewers, which is in the normal range.  Raw finished 10th for the night on cable, trailing the game, SportsCenter and an assortment of news shows.

The positive is in the hourlies, but it's also a negative:

  • 8 p.m. 3.07 million viewers
  • 9 p.m. 2.73 million viewers
  • 10 p.m. 2.51 million viewers

Overall, Raw was up six percent from the Halloween night show.

The first hour was surprisingly high, but the first to third hour drop off -- a sign of a show that didn't keep the people's interest -- was an extremely high 18%. That’s the 2nd highest number since the start of football season, trailing only the show featuring the return of Bill Goldberg.

The higher first hour could be people expecting Brock Lesnar or Goldberg, and after realizing neither would be on the show, a big drop off with viewers. The drop off was strongest among both men and women 35-49 while the drop in teenagers and those over the age of 50 wasn't nearly as bad.

The third hour was nearly as low as the 2.44 million viewers from the third hour last week. 

The 10.9% drop from hour 1 to 2 was the 4th biggest drop in history. Similarly, the 18.3% drop from hour 1 to hour 3 was the 3rd largest since RAW went to three hours.

In both cases, the presidential debate in September, which drew historic ratings, was one of the weeks in question.

Here's a look at the last 10 weeks historically, courtesy of Paul Fontaine: