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Monday Night RAW Inside the Numbers Jan 18, 2016

Last week, Monday Night averaged 3,497,000 for the 3 hour broadcast which translated to a 2.45 household rating. The numbers were slightly up from the previous week which went against the college football national championships but way down from the same week in 2015. The January 19, 2015 RAW did a 3.02 ratings and averaged 4,090,000 viewers – down 18.9% and 16% respectively.

The cumulative average for January now stands at a 2.43 rating and 3,463,000 viewers. The rating is down 17.5% from 2015 and the viewership is down 14.2%. This is the 14th straight month that the rating and viewership will drop from the same month the previous year.

The main reason for the poor rating last week was a dramatic drop in the 3rd hour. The show opened at 3.78 million viewers, dropped slightly to 3.59 million the second hour and plummeted to 3.12 million for the 3rd hour, which was built around a Chris Jericho highlight reel featuring Roman Reigns and Brock Lesnar. The 3.12 million viewers was the lowest viewership for an hour of RAW in January dating back to the early days of the Monday Night War.

This week should see the typical post-Royal Rumble boost as fans who may not have tuned into the PPV/network special want to find out who won and what’s next on the Road to Wrestlemania. The most recent RAWs have been averaging an average of 10.53% lower than the same week the previous year. The post-Rumble RAW in 2015 did 4.41 million viewers and a 3.27 average. If the year to year drop as it’s been in recent weeks, this week’s number should be around the 3.9 million range and a 2.9 rating. Anything lower than these numbers would be a sign that the RAW ratings are still in a declining phase. If the numbers are at or above these levels, things would be levelling out and it could be a sign that the ratings are turning around.