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WrestleMania 38 sets records for WWE in social media metrics

The show was WWE's third consecutive two-night WrestleMania.

WWE is continuing to tout the success of WrestleMania 38.

In an article posted by Variety today, it was reported that WrestleMania 38 set records for WWE in social media engagement. According to data from analytics firm Conviva, WrestleMania 38 had a 47 percent increase in views across Facebook, Instagram, Snapchat, TikTok, and Twitter as compared to WrestleMania 37 in 2021.  WrestleMania 38 content had 1.1 billion views combined on those social media platforms.

WrestleMania 38 was WWE's third consecutive two-night WrestleMania and the first two-night WrestleMania to be held without any COVID-19 restrictions.

WrestleMania 38 had 13 million hours of video viewed on all social platforms, up 29 percent from last year's event. The 2.2 billion social impressions the show had was up 10 percent from last year.

Cody Rhodes' return and Pat McAfee vs. Austin Theory/Vince McMahon were WWE's two posts that drew the most engagement.

WWE stated that WrestleMania 38 beat this year's Super Bowl in social media metrics according to Conviva's data, though the Super Bowl is a one-night event.

WrestleMania 38 beat Super Bowl LVI with 2.2 billion social media impressions for WWE vs. 1.8 billion impressions for the NFL.

WWE won in video views with WrestleMania at 1.1 billion vs. Super Bowl at 618 million.

WWE won in engagements with WrestleMania at 87 million vs. Super Bowl at 78 million.

WWE won in video watch time with WrestleMania at 13.1 million hours vs. Super Bowl at 3.56 million hours.

On the Raw after WrestleMania, Paul Heyman claimed that WrestleMania 38 was up 58 percent in Peacock viewership from WrestleMania 37.