WWE consolidates creative team, Bruce Prichard to lead
WWE has announced a significant change to their creative process.
In a statement issued today, it was announced that WWE has consolidated their creative teams from Raw and SmackDown into one group. Bruce Prichard will lead the group, while Paul Heyman will now focus on his role as an on-screen performer.
“In an effort to streamline our creative writing process for television, we have consolidated both teams from Raw and SmackDown into one group, led by Bruce Prichard,” WWE announced. “Paul Heyman will concentrate on his role as an in-ring performer.”
It was announced in June 2019 that Heyman had been named executive director of Raw. Eric Bischoff was named executive director of SmackDown then but was replaced by Prichard in October.
The executive director positions were newly created last June, with WWE writing that the executive directors would “oversee the creative development of WWE’s flagship programming and ensure integration across all platforms and lines of business.”
Heyman’s on-screen role is being Brock Lesnar’s advocate. Lesnar hasn’t appeared since losing the WWE Championship to Drew McIntyre at WrestleMania 36.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.