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WWE Raw posts non-holiday record low ratings against NBA Finals


As was predicted, Raw last night, in doing 2.13 million viewers, did the lowest mark in its modern history with the exception of Christmas Eve and New Year's Eve.

The Toronto Raptors vs. Golden State Warriors game five did 18.22 million viewers in the United States, and was the sole reason for the record low number, even coming after a pay-per-view when Raw traditionally gets a bump.

The game actually only went against hours two and three of Raw, as Jimmy Kimmel and the NBA Countdown was in the 8 p.m. hour on ABC.

The previous non-holiday low was April 29, which did 2.16 million viewers.

Raw was seventh for the night on cable, trailing news shows on FOX News and MSNBC. The basketball game was on ABC.

This was the last NBA playoff game against WWE programming, as the sixth game is on Thursday and if there is a seventh game, it would be on Sunday.

The show had a 19.8 percent first-to-third hour drop, which isn't record levels, but it among the biggest drops of all-time.

To show where viewers left, women 18-49 dropped 31 percent from the first to third hour, men 18-49 dropped 15 percent, teenage girls dropped 63 percent, teenage boys actually increased ten percent, and over 50 dropped 18 percent. It is notable that during a hot basketball game, that it was women, by far, turning off Raw more than men, even though in the 18-49 demo, the basketball game had a 66-34 male skew.

The three hours were:

  • 8 p.m. 2.38 million viewers
  • 9 p.m. 2.09 million viewers
  • 10 p.m. 1.91 million viewers