Going against what ended up as the biggest Monday Night Football game of the year, Raw set a record low for a non-major holiday show, doing 2.06 million viewers last night.
The show was on Veteran's Day, but that is not considered the type of a holiday that impacts ratings.
The episode was expected to do a weak number, with the combination of the San Francisco 49ers-Seattle Seahawks game, and that Raw was taped.
The only Raw episodes in modern history to fall under this number were this past Christmas Eve and New Year's Eve. However, the third hour last night was lower than the third hour either of those nighs
It's hard to say taped was that big of a factor given the drop was only 76,000 viewers from last week while football was up two million viewers, to a Monday night season high at 15.98 million viewers. The first two hours were really not that terrible all things considered. The first hour itself was almost identical to last week but the audience drop was faster.
The third hour was the least watched third hour in history, even behind Christmas Eve and New Year's Eve. That was likely due to the closeness and interest in the game, plus the six-man tag with Ricochet, Humberto Carrillo & Randy Orton vs. The OC wasn't going to keep viewers who had any interest in football. The main event segment itself did gain viewers from The Viking Raiders match with Flash Morgan Webster & Mark Andrews.
Raw was tenth overall for the night on cable, beating everything that wasn't ether NFL related on ESPN, or news shows.
The 26 percent drop in audience from hour one to hour three was the largest in history, but given the excitement of the game, which went into overtime, that isn't a shock either.
Raw was down 16 percent from last year's show on the same week.
The first-to-third hour declines were consistent among those under 50. Women 18-49 dropped 28 percent, men 18-49 dropped 32 percent, teenagers, both boys and girls, dropped 30 percent. The over 50 demo was down 19 percent.
The three hours were:
- 8 p.m. 2.36 million viewers
- 9 p.m. 2.06 million viewers
- 10 p.m. 1.75 million viewers