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April 4, 2005 Observer Newsletter: WrestleMania 21 preview, All Japan Women shuts down


All the hype is over, and all that is left is the finished product for Wrestlemania XXI.

The year's biggest show takes place on 4/3 at the Staples Center in Los Angeles. Overall, the hype job this year does not rank among the tops in Wrestlemania history, and the show, scheduled from 7 to 10:50 p..m. Eastern time, goes in with three major selling points.

Selling point No. 1 is the Wrestlemania name. Two years ago, we found that name only meant 560,000 buys, and that was during a time period when overall PPV business was stronger than it is now. Last year's show, with far more depth, as well as the historical nature of being the 20th Wrestlemania, did 885,000 buys, the second most in history. Linda McMahon, at the company's last investors conference, made the bold prediction of 1 million buys, although some of that would be because the show would air as a PPV event in the United Kingdom for the first time.

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