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February 8, 2021 Observer Newsletter: WWE breaks revenue records, AEW/NJPW deal


As was widely expected, even with the pandemic, the increase in television revenue led to the WWE’s most successful year financially in history, with $974,207,000 in revenue and $131,892,000 in profits, the first time the company has ever topped $100 million in profits during a given year.

The profit margin would have been higher but there was money spent from a contract in 2019 regarding leasing new headquarters, a loss of $4.4 million from an equity investment and normalized profits would have been $141,600,000.

Of that income, $868,200,000 came from media, which would be mostly rights fees for content and WWE network revenues. $19.9 million came from live events in the early part of the year before the pandemic and $86.1 million came from consumer products.

As far as profitability went, the media department had $409.9 million in profitability in the division while the live events department, because of the lack of shows, lost $14.0 million and the consumer product department had $28.8 million in profits.

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