There’s an axiom that goes back to the beginning of time, which is that you draw based on the main event and not the depth of the show. It’s been shown over-and-over again in every combat sport. Granted, in wrestling, things have changed in the sense that WWE draws based on the name value of its biggest shows although in the PPV era, the highs and lows of those shows were always main event based.
Double or Nothing on 5/30 turned out to be the exception, because most saw it as a deep card, but it didn’t have the killer main event that other shows had. But it ended up as the second most successful PPV show in company history, trailing only Revolution earlier this year.
Unlike with Revolution, which, when it became clear it was breaking the old record, we asked people why and the reason was largely exactly what one would think, people were interested in the explosive barbed wire match with Kenny Omega vs. Jon Moxley for the AEW title and that match got people to buy.