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WWE Raw ratings down slightly for Hell in a Cell fallout

After getting a lift from the WWE Draft and its fallout over the past two weeks, Raw last night dropped slightly in the ratings, even with coming the day after Hell in a Cell.

Last night's Raw did 1.73 million viewers and 0.51 in 18-49, numbers down three percent and two percent respectively from last week.

The real difference was the return of the third hour drop, with a 15 percent drop from the first hour. That isn't surprising since the main event segment was not a match, but a Moment of Bliss segment with Randy Orton. But the show did push the idea that Drew McIntyre and The Fiend were likely to show up.

The Los Angeles Rams vs. Chicago Bears NFL game head-to-head did 10.50 million viewers and 3.19 in 18-49.

Even with the drop, in 18-49, the third hour of Raw beat everything on television except the NFL and Weakest Link on NBC. If you factor out the difference in homes, the Raw number was far more impressive than the NBC number. 

The Fox News shows did monster numbers which probably explains some of the decline from last week.

Overall, Raw was 32nd for the night, but beat everything but news shows and cable related broadcasts. If you consider entertainment shows on their own, Raw beat everything in every key demo. In 18-49, Raw was sixth behind ESPN football related coverage, Hannity (7,304,000 viewers; 0.72 in 18-49), and Tucker Carlson (6,765,000 viewers, 0.67 in 18-49).

As compared to last year, viewers were down 20 percent, 18-49 was down 29 percent, and 18-34 was down 52 percent.  With the exception of 18-34, those declines were less than Raw has been doing.

The declines from hour one to three were 15 percent in women 18-49, 12 percent in men 18-49, nine percent with teenage girls, there was a four percent increase in teenage boys, and a 14 percent decline over 50.

The three hours were:

  • 8 p.m. 1.86 million viewers
  • 9 p.m. 1.75 million viewers
  • 10 p.m. 1.59 million viewers