D’Lo Brown reveals TNA’s ‘dumbest’ move while competing with WWE
Almost two decades ago, TNA Wrestling was at its peak and rising rapidly. However, a few creative decisions and other factors led to what many believe was TNA’s downfall.
Featuring a stacked roster of talented wrestlers, TNA made a crucial decision to go head-to-head with WWE in 2010. On January 4, 2010, TNA Impact started running head-to-head with WWE RAW. This major decision was made by Eric Bischoff, who was also originally responsible for WCW Nitro going head-to-head with WWE Monday Night RAW in the late 1990s and beating them in ratings for 83 weeks. However, despite the successful 83-week run, Nitro ultimately started to decline when WWE’s Attitude Era officially began. A few years later, WCW lost the battle when WWE purchased the promotion.
“I went back to, I won’t say a bag of tricks, necessarily, but I went back to a strategy. Going head-to-head with WWE was going to make so much noise. It was about creating awareness,” Bischoff said on the latest episode of Dark Side of the Ring while addressing his decision to send TNA directly into war with WWE.
Reflecting on Bischoff’s move, wrestling legend D’Lo Brown called it dumb. “I thought it was the dumbest thing. Trying to go Monday night live with a company that spends more on pyro than we spend on production.”
The famously dubbed new Monday Night Wars lasted approximately ten weeks, with WWE winning each week.
Shounak Chakrabarti is an experienced sports journalist with a lifelong passion for athletics and storytelling. He holds a Master’s Degree in International Journalism from the University of Leeds and joined F4WOnline in 2025.
Shounak takes particular interest in soccer, closely following top clubs like Real Madrid and Arsenal. Beyond sports, he enjoys fiction writing, photography, gaming, and cinema.