AEW Dynamite Google Search interest and analysis (last 90 days comparative)
Google Trends scores measure relative search (interest rather than the total number of searches) and the highest point in the selected location and period is assigned a score of 100. It’s not an exact science of knowing how much hype is around a certain event/weekly show, but it’s a good indicator. So, here is how AEW Dynamite has been performing as a Search term over the past 90 days or so.
Average interest for the term/show was 10% higher than during the preceding three months and 30% higher than during the same period last year. The chart below shows a pretty clear weekly pattern; interest generally remained between 10 and 25 away from Wednesday nights, before increasing around each episode of Dynamite. The size of those actual weekly increases does vary though, and it could imply that the recent MJF and Kenny Omega feud is what led to increased interest.
AEW Dynamite compared to the last 90 days
The largest approximate peaks during the three-month period were:
- July 8: 100
- May 27: 93
- July 15: 87
- July 1: 80
- June 3: 76
- April 29 and June 17: 75
July 8
The July 8 edition of Dynamite Beach Break appeared to generate the most interest in the show on the night itself. Kenny Omega defeated MJF to win the AEW World Championship, Willow Nightingale returned and won the women’s Casino Gauntlet, and Kyle Fletcher defeated Konosuke Takeshita for the AEW International Championship.
May 27
The May 27 episode was approximately 7% below high of July 8. That show came three days after Double or Nothing and featured MJF’s celebration after becoming a three-time AEW World Champion, so there was clearly interest in the follow-up to the PPV and Kevin Knight turning on Darby Allin following the main event.
July 15
The July 15 episode reached approximately 87, making it the third-largest spike and around 13% below the July 8 peak. The show followed Omega’s title victory and included his championship celebration. Omega agreed to defend against TNT Champion Kevin Knight at AEW Redemption, while Mercedes Moné won the hometown main event in Boston.
The data cannot definitively prove that an individual wrestler caused a show-level increase. But, the sequence does seem to indicate that the MJF-Omega program, Omega’s title win and the immediate follow-up generated the strongest sustained US search response for the last 90 days.
Jake is the Head of Audience at F4WOnline, having previously worked as a Combat Sports, Gaming and Pro Wrestling writer, successful Editor in Chief and Sports Coordinator. He has more than ten years of experience covering mixed martial arts, pro wrestling, football and gaming across a number of publications, starting at SEScoops in 2012.
He previously also worked for PROGRESS Wrestling as Head of Media as well as working on the social channels of the company.