WWE files to trademark ‘Cruz Montana’
WWE has reportedly filed to trademark a new wrestling name.
The trademark made on July 24 under serial number 50011873 is listed for performances and covers entertainment services related to wrestling exhibitions and performances by a professional wrestler and entertainer. The filing also includes appearances rendered live, through broadcast media such as television and radio, as well as via the internet and commercial online services.
- Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service
There is no confirmation on who the intended name is for or whether it is connected to an upcoming debut or a WWE star’s rebranding. However, users on social media are speculating that the name trademark could be linked to NXT’s newest addition, Mike Santana. While no official indication of the connection, WWE has a history of securing trademarks ahead of major character developments, new ring names, and talent introductions.
Rosanne Raphael is a wrestling writer with over three and a half years of experience covering all things related to the industry. From a kindergarten teacher to PR Associate to turning her lifelong passion for the industry into a career, Rosanne is currently writing for F4W Online where she focuses on wrestling news, analysis, and storytelling.
Rosanne previously contributed to Sportskeeda as an Assistant Content Manager.
When not consumed by wrestling, Rosanne is a musician and an aspiring artist.