TNA announces ‘innovative’ partnership with Dude Wipes
TNA Wrestling has entered into an “innovative” partnership with Dude Wipes, a male-focused hygiene company.
The partnership was announced via a press release on Thursday, which notes that Dude Wipes’ mascot Deuce will be incorporated into a “custom TNA storyline.” Deuce — a large pack of Dude Wipes with sunglasses, arms, and legs — will appear in backstage segments, match walkouts, at ringside, and in digital content::
- The partnership centers around DUDE Wipes’ mascot, Deuce, becoming part of a custom TNA storyline through exclusive backstage segments, match walkouts, ringside appearances and original digital content. Fans attending the event will enjoy product sampling, an interactive concourse activation and opportunities to engage with the DUDE Wipes brand through contests, photo experiences and exclusive giveaways.
- TNA and DUDE Wipes will collaborate on a recurring short-form digital content series that gives fans a behind-the-scenes look at TNA wrestlers in a fun and authentic way, extending the partnership across TNA’s social media platforms.
August 23’s Lockdown pay-per-view in Chicago will feature an appearance by Deuce, with the full partnership beginning at TNA’s television taping in San Antonio on September 25.
TNA President Carlos Silva said this partnership reflects the promotion’s “continued commitment to developing creative sponsorship opportunities that go beyond traditional advertising, connecting brands with one of the most passionate fan bases in sports entertainment through immersive storytelling and memorable live experiences.”
The press release includes a quote from Dude Wipes co-founder Ryan Meegan as well.
“When TNA said they wanted to put our mascot Deuce in the middle of the action, we didn’t need much convincing,” Meegan said. “Wrestling doesn’t take itself too seriously, and neither do we. This partnership gives us the chance to create genuinely entertaining moments for fans, both in the arena and online, while introducing Dude Wipes to a new audience.”
Dude Wipes was founded in 2011 and primarily sells flushable toilet wipes.
WWE & Dude Wipes partnership —
A partnership between WWE and Dude Wipes also exists. Those two sides announced a multi-year deal this February that included Dude Wipes having a presence at SummerSlam.
Who is this guy @DUDEwipes pic.twitter.com/VKbFWipdVC
— WWE SuperCard (@WWESuperCard) August 1, 2026
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.