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AEW announces multi-year retail partnership with Hot Topic


AEW merchandise is coming to Hot Topic stores in early October.

AEW issued a press release today announcing a multi-year retail partnership with Hot Topic. The Young Bucks also posted a video announcing the deal.

"Starting this Wednesday, October 2, Hot Topic stores across the U.S. and Canada will offer customized T-shirts featuring The Young Bucks, Cody, Kenny Omega, Chris Jericho, Hangman Adam Page and Jungle Boy/Luchasaurus," the press release stated. "Consumers can also purchase this first wave of T-shirts online at"

“It’s a pleasure to bring the relationship that The Elite has forged with Hot Topic over the past several years to the AEW family,” AEW Chief Marketing and Merchandising Officer Dana Massie said. “This was one of the easiest decisions to make, and the timing also perfectly coincides with our debut on TNT this Wednesday, October 2. I’m confident our partnership with Hot Topic will grow even further and expand to new offerings and opportunities for wrestling fans across the board.”

“Everyone at Hot Topic is ecstatic to partner with AEW, and we’re pumped to play a role in their wrestling revolution, which is being led by our friends The Elite,” Hot Topic Senior Buyer Joe Enriquez said.

The Capital One Arena in Washington, D.C. is hosting this Wednesday's AEW Dynamite premiere. The show will air live on TNT from 8-10 p.m. Eastern time and will go head-to-head with NXT.