AEW announces partnership with BLCKSMTH Apparel
AEW has announced a partnership with UK apparel company BLCKSMTH.
The announcement comes after a successful run of exclusive merchandise offered at AEW x NJPW Forbidden Door in London this summer, where limited-edition jerseys inspired by AEW stars Willow Nightingale, Darby Allin, Swerve Strickland, and Kenny Omega sold out over the weekend.
BLCKSMTH wrote on Tuesday:
“Following a sold out collaboration at the Forbidden Door Merch Store, we are excited to announce an upcoming range of premium wrestling merchandise with All Elite Wrestling.”
A BLCKSMTH press release reads:
“Building on the success of their initial offering, AEW and BLCKSMTH have signed a licensing agreement to produce officially licensed collections in collaboration with All Elite Wrestling’s roster of premier talent.
The first run of merchandise as part of the deal will feature Willow Nightingale, Darby Allin, Kenny Omega, and Swerve Strickland football jerseys.
BLCKSMTH was founded in 2021 and produces exclusively wrestling apparel including jackets, jerseys, tracksuits, and more. The partnership with AEW comes just as the promotion returns to the UK later this month with an episode of Collision in Wales on December 13 and then AEW Holiday Bash in Manchester on December 17. The next show AEW has scheduled for the UK after that is AEW All In: London on August 30, 2026, from Wembley Stadium.
Ian Carey is a writer from Toronto, Ontario, Canada, whose work has been featured in NOW Magazine, The Huffington Post, and more. A lifelong wrestling aficionado born in Calgary, Alberta, Canada, he has covered the industry for a decade and a half. He joined the f4wonline.com team in 2019.