AEW enters into tequila partnership ahead of Forbidden Door

AEW
All Elite Wrestling logo. (Image credit: AEW)

Ahead of Forbidden Door, AEW has entered into a new brand partnership centered around the event.

It was announced today that Dos Azul Tequila has been named the “official tequila partner” of the Sunday, June 28 pay-per-view. The partnership includes in-arena branding, a custom Dos Azul margarita being sold at the show, and a match sponsorship on the PPV.

A press release said:

  • The collaboration brings together one of the fastest-growing premium tequila brands with one of the hottest professional wrestling organizations in the world. As part of the partnership, Dios Azul will be prominently featured throughout AEW Forbidden Door with integrated branding across product availability at the SAP Center, in-arena signage, digital assets, concourse sampling, fan activation, and broadcast elements.
  • All fans ages 21 and older attending AEW Forbidden Door will have the opportunity to enjoy a custom Dios Azul Forbidden Door Margarita, served in a limited-edition commemorative collector’s cup created exclusively for the event.
  • The margarita will be available at the Corona/Maru-Hi Bar located outside Section 215 near the North Entrance, as well as at the portable bar located at the top of the steps near the South Entrance outside Section 101.
  • The partnership will also include a sponsored match presentation, logo placement throughout the venue and event programming, and special fan engagement opportunities featuring an appearance by AEW Stars on the concourse prior to the pay-per-view going live.

The SAP Center in San Jose, California is hosting Sunday night’s Forbidden Door event, which AEW is presenting in partnership with NJPW, CMLL, and Stardom.

AEW PPV partnerships —

Last month, AEW had a nearly identically sponsorship to this for Double or Nothing, working with coconut water brand Vita Coco as the “official hydration partner” for that PPV. There was a pre-show match sponsored by Vita Coco at Double or Nothing, along with Vita Coco products being available at the event.

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Joseph Currier
Joseph Currier

Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.

In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.