AEW files for ‘Continental Cup’ trademark

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Though the Continental Classic won’t be happening until late 2026, AEW made a trademark filing this week that could be related to the tournament.

AEW applied to trademark the term “Continental Cup” on March 16. In the application details, it’s listed that the filing is to cover goods and services related to pro wrestling performances:

Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling

The Continental Classic was introduced in 2023 and has become an important part of AEW’s end-of-year calendar. It’s not known whether this trademark is for a trophy or some kind of other element for the round-robin tournament.

Since its debut, the Continental Classic has been won by Eddie Kingston, Kazuchika Okada, and Jon Moxley. Moxley is the current AEW Continental Champion and is coming off a successful title defense against Konosuke Takeshita at Revolution on Sunday night. Following that match, Will Ospreay made his return from neck surgery and targeted Moxley and the Death Riders.

Tony Khan stated at the post-Revolution press conference that AEW will be introducing Continental Classic tracksuits for the tournament participants.

Joseph Currier
Joseph Currier

Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.

In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.