AEW files for new trademark
A new trademark application was submitted by AEW late last week.
On November 14, the promotion applied to trademark the term “Watch AEW.” The goods and services listed on the application indicate that the trademark will be used in relation to the distribution of professional wrestling programs:
Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling television programs; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling; Providing television programs, not downloadable, via streaming transmission services; Providing non-downloadable videos in the field of professional wrestling via streaming transmission services
The term is similar to “Watch ROH,” which is used as the website name for ROH’s Honor Club streaming service. HBO Max is the streaming home of AEW programming in the United States, while the promotion also has its AEW Plus service on Triller TV for international audiences.
Four other new trademark applications were also submitted by AEW last week, with all of those being potential event/special names. AEW applied for the following:
- AEW Fire
- AEW Blitz
- AEW Firestorm
- AEW Tidal Wave
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.