AEW files for two bacon-related trademarks
This week, AEW applied for two new bacon-related trademarks: “AEW Bacon Brawl” and “Bacon Brawl.”
The promotion filed for the trademarks on September 24, with the applications listing that they are for goods and services relating to cookware, merchandise, and food:
- Non-electric cookware, namely, pots, pans, and dishes; Flatware being plates and saucers; Drinkware; Cups; Mugs; Utensils for barbecues, namely, forks, tongs, turners; Kitchen containers
- Shirts; Pants; T-shirts; Sweatshirts; Shorts; Headwear; Footwear; Socks; Undergarments
- Prepared meals consisting primarily of meat, fish, poultry or vegetables
While it hasn’t been confirmed what these new trademarks will be used for, the good and services provide an indication. They are the same as were listed in the “All Elite Feast” trademark filing that AEW made in July. That trademark ended up being for a new partnership between AEW and fast food restaurant White Castle. They launched an online-exclusive kit last month where customers could order an All Elite Feast meal and have it shipped to them.
That AEW-White Castle collaboration meal included 10 classic slider burgers, 10 cheddar bacon cheese sliders, pickles, desserts, coupons, and two exclusive pieces of AEW merchandise.