AEW officially rolling out NFL-themed lucha masks
AEW is officially rolling out its first-ever merchandise collaboration with the NFL.
After first being announced by Tony Khan back in February, NFL-themed lucha masks will go on sale via ShopAEW.com during Dynamite tonight (April 15). Masks for every team will be available to purchase ahead of the 2026 NFL Draft.
Khan showcased a Jaguars-themed mask at Super Bowl Radio Row while announcing this partnership between AEW and the NFL, calling it a dream come true and something that he’s been working to make happen for years. Khan’s father Shahid Khan is the owner of the Jacksonville Jaguars, with Tony Khan serving as the team’s Chief Football Strategy Officer.
There’s been no word on whether this will lead to more collaborations between AEW and the NFL in the future. The NFL and WWE also partner together to sell custom title belts through Fanatics.
AEW is at Angel of the Winds Arena in Everett, Washington tonight for its special Spring BreakThru episode of Dynamite. The show includes an AEW World Championship match with MJF defending against Darby Allin.
For the first time in history, AEW will be launching the AEW NFL officially licensed Lucha masks for all 32 NFL teams.
— All Elite Wrestling (@AEW) April 15, 2026
The AEW NFL collection will be available for purchase beginning tonight during #AEWDynamite at @ShopAEW. pic.twitter.com/1nVfpRXe7k
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.