AEW teases NFL-related announcement for this week
An official announcement is coming this week regarding a collaboration between AEW and the NFL.
On social media today, AEW posted a graphic hyping that there will be an announcement this Wednesday (April 15) about the promotion partnering together with the NFL for an officially licensed merchandise product. It will presumably be the NFL-themed lucha masks that Tony Khan unveiled back in February. The masks have been scheduled to go on sale April 23, which is the first night of the 2026 NFL Draft.
“It’s really exciting to be able to talk about a partnership that I’ve always dreamed of,” Khan said at Super Bowl Radio Row. “I’ve always wanted the NFL and AEW to work together. This is a Jacksonville Jaguars lucha libre mask. But I’m so excited about it because they will be putting this up and these will be available for all 32 NFL teams.
“So starting the first night of the NFL Draft, Thursday, April 23, we will have these masks available on ShopAEW.com for all 32 NFL teams. Now, finally, I’ve always wanted this. It’s a dream I’ve been working on for years, a partnership between the NFL and AEW. So whoever your NFL team is, whatever football team you’re a fan of, you’ll be able to get an All Elite Wrestling NFL mask for your team.”
Tony’s father Shahid Khan is the owner of the Jacksonville Jaguars and an investor in AEW. The Khan family also owns Premier League soccer team Fulham FC.
Along with being the founder of AEW, Tony Khan works for the Jaguars as Chief Football Strategy Officer and is Fulham’s general manager.
The NFL has a partnership with WWE as well, selling custom WWE championship belts through Fanatics.
— All Elite Wrestling (@AEW) April 13, 2026
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.