Chris Jericho makes comedic new trademark filing
Amid his ongoing feud with The Demand, Chris Jericho has made a comedic new trademark filing.
Jericho has been feuding with The Demand (Ricochet, Bishop Kaun & Toa Liona) since making his AEW return earlier this month. Trademark records show that Jericho (under his real name Chris Irvine) applied to trademark the term “The Guy Who Gets His Ass Beat By The Demand Every Week That He Shows Up” on April 15, with the trademark intended to cover performances by a professional wrestler:
- Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes
There were persistent rumors that Jericho would be heading to WWE around the start of 2026, but he is now back with AEW for the long-term. He’s been at a numbers disadvantage during his feud with The Demand, losing to Ricochet at AEW Dynasty and then being beaten down last night on Dynamite after calling Ricochet “Bald” and referring to Kaun & Liona as “Dumb & Ugly.”
Jericho frequently files trademarks for nicknames, including the term “Cornerstone” last month.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.