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Satnam Singh debut designed to build AEW in India

Singh's debut tonight is tied to the WarnerMedia-Discovery merger.
singh

The ending of Dynamite, which featured the debut of Satnam Singh, was designed to build the AEW brand in India, and has a lot to do with the WarnerMedia/Discovery merger.

AEW has been on television on the Discovery-owned channel Eurosport India, a deal Tony Khan made based on the impending merger. As part of the first week after the Discovery merger, Tony Khan wanted to shoot an angle that would be a breakthrough in that market using someone of some renown in that country as the only Indian-born player ever drafted by the NBA, when Singh was a second round draft choice of the Dallas Mavericks in 2015, even though he never played college basketball or pro basketball overseas.

Singh never made the NBA, but played several years in the NBA summer league, G League, and National Basketball League of Canada. He was signed by AEW in September in an attempt to create a star for the India market.

Singh will be managed by Sonjay Dutt, who gained notoriety in India years back when he wrestled for TNA when TNA had a following in India, and both will be used to promote AEW on Eurosport India in that market. Singh, Dutt and Jay Lethal will be a group on AEW television and pushed as a lead act in promotion of the brand in India.