Tony Khan announces AEW x NFL merchandise collaboration
AEW and the NFL are linking up for their first-ever merchandise collaboration.
While appearing at Super Bowl Radio Row on Thursday, Khan spoke with Compas on the Beat and revealed that AEW and the NFL are partnering together to release lucha libre masks themed after all 32 NFL teams. The masks feature the AEW and NFL logos as well as branding for the specific teams. Khan called the collaboration a dream come true and said it’s something he’s been working to make happen for a while.
“It’s really exciting to be able to talk about a partnership that I’ve always dreamed of,” Khan said. “I’ve always wanted the NFL and AEW to work together. This is a Jacksonville Jaguars lucha libre mask. But I’m so excited about it because they will be putting this up and these will be available for all 32 NFL teams.
“So starting the first night of the NFL Draft, Thursday, April 23, we will have these masks available on ShopAEW.com for all 32 NFL teams. Now, finally, I’ve always wanted this. It’s a dream I’ve been working on for years, a partnership between the NFL and AEW. So whoever your NFL team is, whatever football team you’re a fan of, you’ll be able to get an All Elite Wrestling NFL mask for your team.”
The Khan family, led by Tony’s father Shahid, has owned the Jaguars since 2011. Tony Khan founded AEW in 2019 with his father serving as lead investor. Along with his AEW role, Tony is Chief Football Strategy Officer for the Jaguars and helps run the London-based Premier League soccer team Fulham FC that the Khan family owns.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.