Tony Khan reveals idea behind AEW ‘Fairway to Hell’ trademark

In a new interview, Tony Khan explained the idea behind an interesting trademark that AEW filed for last year.

AEW applied to trademark the term “Fairway to Hell” for merchandising and golf tournament purposes in June 2024. Nothing has come of the trademark yet, but Khan revealed on Barstool Sports’ My Mom’s Basement podcast that he’s had the idea of holding a golf tournament that could raise money for charity while also hopefully bringing new fans to both golf and wrestling.

The golf tournament would be called “Fairway to Heaven” — with a special “Fairway to Hell” edition of AEW Dynamite then taking place in the same region the next day.

“I had this amazing idea that I think the Barstool audience would love and I think golf fans would love. I really want to do something that I think would be for a great cause, and it’s a charity golf tournament and it would be great for wrestling and it would be great for wrestling fans,” Khan said. “Hopefully it could bring some new fans to golf and some new fans to wrestling, because I think there’s more of a crossover than people would realize between the sports.

“And I want to do a charity golf tournament — and this is a thing I’m breaking on My Mom’s Basement with the great Robbie Fox — I want to do a charity golf tournament called ‘Fairway to Heaven.’ And then have wrestlers and golfers and people participate for charity at Fairway to Heaven. Have the charity golf tournament on Tuesday and then do Dynamite in the same city or same location/region on Wednesday — ‘Fairway to Hell.’ Fairway to Heaven, Fairway to Hell, it would be great right? And I think it’d be awesome.”

It remains to be seen when or if the inaugural editions of Fairway to Heaven or Fairway to Hell will take place.

Khan’s full appearance on My Mom’s Basement is available to watch below: