When it was announced earlier this week that Impact Wrestling's parent company had officially acquired Global Force Wrestling, it wasn't entirely clear if that would result in any noticeable change in operations.
Now, it appears that Impact Wrestling is rebranding as Global Force Wrestling. A report from The Tennessean noted that today, with it saying that the move is to distance the company from the financial trouble and legal drama that had surrounded it under previous ownership.
The report said that the company's weekly TV show will still be called Impact and their offices will remain in Nashville.
The Impact Wrestling Twitter account also shared The Tennessean's story.
"We're a global brand," Jeff Jarrett said. "We have partnerships in Mexico, Japan, other places. Collectively coming together, we've combined forces and basically the rebrand final touches happen at Slammiversary."
Anthem Executive Vice President Ed Nordholm claimed that the rebrand was necessary due to the double entendre of the old TNA name and because of negative media coverage that the promotion received.
Impact Wrestling and Global Force Wrestling had become increasingly intertwined since Jeff Jarrett returned and took charge of creative after Anthem purchased TNA. GFW titles also began appearing on Impact, with them set to merge with Impact's belts at Slammiversary on Sunday.
Among other items from the article, it was mentioned that the new GFW is developing an on-demand streaming app for North America to make use of TNA's video library and that they're further working on finding their place in India and the United Kingdom.