WWE files trademark for new NXT faction name
This week, WWE made a trademark filing officially confirming the name of a new NXT faction.
WWE applied to trademark the term “Birthright” on February 11. It’s a word that Lexis King has been using over the past few weeks while attempting to recruit others into his faction with Arianna Grace and Stacks. King (the son of Brian Pillman) and Grace (daughter of Santino Marella) are both second-generation wrestlers.
Charlie Dempsey and Uriah Connors, the sons of William Regal and Fit Finlay, are two of the names King has approached about joining the group. The idea is that their families have earned the wrestling legacies that they are now continuing, and the other prospects in NXT are just influencers and athletes who have gotten everything handed to them.
The trademark application lists that the filing is to cover goods and services related to pro wrestling performances:
- Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
Another new addition to Birthright could be David Finlay, who is rumored to be headed to WWE after giving an apparent farewell to NJPW at The New Beginning in Osaka. Finlay is Uriah Connors’ brother.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.