WWE files trademark for new in-ring name
WWE made a new trademark filing this week for what looks to be the new in-ring name of a Performance Center recruit.
On November 3, WWE applied to trademark the term “Skylar Raye.” The application lists that the trademark is to cover goods and services related to pro wrestling performances — which is the standard language WWE uses in filing trademarks for wrestler names:
Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
There has been no confirmation on who this trademark is for. One option could be WWE LFG season two winner Dani Sekelsky, who goes by the name Dani Raye. She has a background in cheerleading, captaining her team at Penn State and then going on to cheer for the Tennessee Titans in the NFL.
“Happy NXT Tuesday!,” Sekelsky wrote in an Instagram stories post today. “SKY is looking extra blue today.”
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.