Sami Zayn’s WWE Championship win leads TKO’s social metrics
Sami Zayn’s landmark WWE Championship win at Night of Champions was a standout moment with parent company TKO revealing the impressive social views garnered that weekend.
TKO issued a press release detailing WWE and UFC’s success last weekend with Night of Champions in Riyadh, Saudi Arabia and Fight Night: Fiziev vs. Torres in Baku, Azerbaijan. Both events were hosted on June 27. The WWE Premium Live Event boasted of a sold out arena with 18,000 fans in attendance. Additionally, Zayn winning the Undisputed WWE Championship garnered 74.2 million views out of the overall 186.8 million social video views. Meanwhile, the UFC Event at National Gymnastics Arena generated 297.3 million video views.
“Demand for premium live sports and entertainment in the Middle East and surrounding markets remains incredibly strong. Coming just two weeks after the unprecedented success of UFC Freedom 250, these events further underscore the near and long-term strength of the TKO business. They also reflect our continued commitment to delivering our live events in the region as planned,” stated Andrew Schleimer, Chief Financial Officer, TKO.
Zayn pinned Cody Rhodes in the triple threat match in the main event also featuring Gunther to earn his first World Title win and become a WWE Grand Slam Champion.
Rosanne Raphael is a wrestling writer with over three and a half years of experience covering all things related to the industry. From a kindergarten teacher to PR Associate to turning her lifelong passion for the industry into a career, Rosanne is currently writing for F4W Online where she focuses on wrestling news, analysis, and storytelling.
Rosanne previously contributed to Sportskeeda as an Assistant Content Manager.
When not consumed by wrestling, Rosanne is a musician and an aspiring artist.