UFC reaches sponsorship deal to rename Apex facility
UFC has entered into a sponsorship deal to rename its UFC Apex facility, a venue that has hosted many MMA fights and even an NXT PLE.
It was announced today that the Las Vegas facility will now be known as Meta Apex per a deal that UFC has reached with technology giant Meta, the parent company of Facebook. Meta founder Mark Zuckerberg is a big MMA fan and has already partnered with UFC in a deal that’s made Meta the promotion’s official technology partner.
The Apex is a multi-purpose venue that hosts live events as well as serving as a production facility. A press release hypes that the Apex will showcase “Meta’s cutting-edge technology, including its AI, VR, and AI glasses advancements in real-world applications.” The naming rights agreement will also see Meta branding now integrated throughout the Apex.
“Meta is always at the forefront of technology and immersive experiences, and their enhancements will change the way fans view live fights,” UFC President Dana White said. “This rebranding comes at the perfect time as the facility is completing a major renovation, expanding capacity, concessions, hospitality, and UFC retail. For the first time ever, fans can come to Meta Apex and experience UFC fights with interactive VR, AI, and wearable technology. I can’t wait for fans to see it.”
The Apex is home to Dana White’s Contender Series and some of the UFC’s Fight Night events. In 2024, it served as the location for NXT Battleground 2024 with UFC and WWE both being under the TKO Group umbrella.
UFC’s ongoing expansion of the Apex will result in the facility accommodating up to 1,000 attendees. Tickets to UFC events at the venue had not been made available to the general public up this point, but that will be changing later this year.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.