WWE announces partnership with Juventus FC
WWE has officially announced a new strategic partnership with Italian football giants Juventus FC.
The website announcement reveals that the collaboration is aimed at creating content, original fan experiences and cross-promotional initiatives that bring together the world of football, sports entertainment and global fan culture.
“Juventus and WWE today announced a new strategic partnership designed to develop original experiences, content and activations that bring together football, sport, entertainment and global fan culture.”
“WWE Clash in Italy, held this past weekend in Turin on Sunday, May 31, marked the first tangible moments of collaboration between the Juventus and WWE worlds. Across the weekend, multiple touchpoints brought the two fan communities together including: co-created content between Juventus mascot Jay and WWE Superstar Jey Uso; social coverage of Undisputed WWE Champion Cody Rhodes receiving a custom Juventus jersey; and the availability of the previously revealed WWE x Juventus Championship Title Belts at merchandise stores around the Inalpi Arena.”
“As part of the ongoing partnership, Juventus and WWE will explore a wide range of opportunities, from co- branded merchandise and cross-promotional activations to crossover content, cross-promotional partner activations, creator-led storytelling and the integration of WWE and Juventus talent into key cultural moments. The collaboration will also extend to fan experiences, events and international activations, alongside campaigns designed to reach new audiences. At its core, the partnership establishes a long-term vision focused on building recurring cultural moments that connect football, entertainment and the next generation of fans.”
This partnership comes after WWE hosted Clash in Italy on May 31, the company’s first Premium Live Event in the country.
WWE is in the midst of their WWE European Summer Tour kicking off from May 28 until June 24 across Italy, Spain, UK, France and Portugal.
Rosanne Raphael is a wrestling writer with over three and a half years of experience covering all things related to the industry. From a kindergarten teacher to PR Associate to turning her lifelong passion for the industry into a career, Rosanne is currently writing for F4W Online where she focuses on wrestling news, analysis, and storytelling.
Rosanne previously contributed to Sportskeeda as an Assistant Content Manager.
When not consumed by wrestling, Rosanne is a musician and an aspiring artist.