Brie Bella thinks kayfabe is dead, cites WWE Unreal as an example
In a recent conversation with Logan Paul, Hall of Famer Brie Bella opened up on her beliefs about kayfabe being dead.
Recently appearing with her twin sister Nikki Bella on the ImPaulsive podcast, the sisters were asked their opinion about kayfabe being dead in wrestling, to which Brie Bella cited WWE Unreal on Netflix as an example before sharing her answer.
“I do. I mean, the only reason I say, when you see, like you watch Unreal, we see how like matches are getting put together, and you see like all the way into the like the business, you know, room,” Bella said.
“You are not a fan of that?” Paul questioned back, to which the mother of two further claimed, “No, I mean I don’t care.”
However, when asked if she was a fan of the show, Bella stated, “No, this is what I feel. There’s an audience who loves it, and then there’s an audience who hates it. I mean, at the end of the day, we’re never going to please everyone, right? There’s always going to be haters and people talking s**t.“
Former Divas Champion Nikki Bella also joined the conversation and answered, “But for me, it’s cool to see how it all works. Yeah, we have to evolutionize.”
“So, I think I like it. I’m like, I get interested to see like what’s said in those rooms and how it goes down, but it doesn’t, I feel like that means Kayfabe’s dead,” Brie concluded.
WWE Unreal’s second season was released last month, in January 2026, and while veterans like Seth Rollins explained their “difficult relationship” with the show, stars like Chelsea Green also defended the show.
Shounak Chakrabarti is an experienced sports journalist with a lifelong passion for athletics and storytelling. He holds a Master’s Degree in International Journalism from the University of Leeds and joined F4WOnline in 2025.
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