Logan Paul’s Prime signs sponsorship deal with WWE star Cody Rhodes
Logan Paul’s Prime Hydration has inked a sponsorship deal with WWE star Cody Rhodes.
Just hours away from WrestleMania 40, it was announced on Saturday that Rhodes has become the first pro wrestler to sign an endorsement deal with Prime. The drink company, which is a competitor of Gatorade, was founded by Paul and YouTuber KSI in 2022.
“Adrenaline in the soul, adrenaline in the bottle,” Rhodes tweeted after the announcement was made.
The NFL’s Patrick Mahomes, MLB’s Aaron Judge, and soccer star Erling Haaland are among the other athletes with Prime sponsorships. Prime endorses UFC fighters Israel Adesanya, Alexander Volkanovski, and Dricus Du Plessis as well.
Prime has sponsorship deals with both WWE and UFC. Last month, it was announced that the Prime logo will be featured on the center of the mat for WWE premium live events starting with WrestleMania 40.
Rhodes is headlining both nights of WrestleMania. On Saturday, he’s teaming with Seth Rollins against The Rock & Roman Reigns. The night two main event will then be Reigns vs. Rhodes for the Undisputed WWE Universal Championship.
Paul is defending his United States title against Randy Orton and Kevin Owens in a triple threat match on Sunday.
It was also announced last month that Rhodes is being sponsored by Wheatley Vodka.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.