Netflix executive teases more WWE crossovers
Netflix executive Bela Bajaria is excited to work with WWE on more cross-promotional opportunities.
On a new episode of Stephanie McMahon’s “What’s Your Story?” podcast, Bajaria discussed the WWE-Netflix relationship and how much she’s enjoyed collaborating with WWE’s talent. That’s included Seth Rollins appearing as a pundit on some of Netflix’s event coverage and WWE stars being brought to MLB’s opening night.
Bajaria, who is Netflix’s Chief Content Officer, teased that there are more crossovers like this to come, pointing to Raw’s “Stranger Things Night” as another successful collaboration.
“The WWE partnership has been incredible,” she said. “And I think what you all have created there, too, which I see when we work with your talent — when Seth comes to our events, or John Cena is in a movie, they really have this, like, community connection. They care so much. They’re so positive, and they [have] this work ethic, and they have this real joy that they bring to fans and audiences. So what I love is they’re so good at that.
“So when they come to our events, they just are like, ‘We want to make everybody feel [good].’ I go, ‘You’re all so good at this.’ But really, the partnership, again, just wanting to like, continue with this, having the storytelling that touches people and then surprises them and takes them on a journey is — you all do it so incredibly well.
“So I think it has been such a great partnership. And I’m excited for, like, more things. You know, ‘Stranger Things’ was this year, but there’s more things to continue to do together.”
McMahon added that she believes some of WWE’s talent can be used to help promote Netflix overseas.
“Especially internationally, too,” McMahon said. “And so many of our talent are native to other countries as well. As you’re building, there’s so much opportunity.”
Netflix became the broadcast home of WWE Raw in January 2025, with the WWE PLE library now also available on the streaming platform. Outside of the United States, Netflix offers a wider array of WWE programming including live PLEs.
It was announced today that Netflix will also carry the upcoming “Kill Tony: WrestleMania” comedy special. Hosted by Tony Hinchcliffe, it’s taking place in Las Vegas on April 18 and will be available to watch on Netflix starting on April 20.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.