Paul Heyman’s Looking4Larry agency announces merger with MCM Studios
Paul Heyman’s Looking4Larry creative agency has announced a merger with MCM Studios.
Heyman founded Looking4Larry in 2006 with Mitchell Stuart. Located in New York, the company is a creative/marketing/branding/production agency. They’ve worked with companies such as Spotify, Pepsi, 2K Sports, EA Sports, and NASCAR.
MCM Studios is a post-production studio in Manhattan that has been operating for 20 years.
Heyman told the Hollywood Reporter that the merger will create a “end-to-end one-stop shopping” service for TV and film studios, content creators, and advertising agencies. He said the first project for the company will be to create “the biggest LED volume wall in all of New York.”
An LED Volume Wall is a virtual production stage consisting of high-resolution LED screens that allow filmmakers to shoot realistic-looking environments from a studio rather than on-location or with green screens.
“That’s the type of step that is necessary to build out a business in 2025, 2026, 2027 that is forward-thinking and tries to stay one step ahead of the curve of the constantly changing production needs, both from major studios and from independent content creators on low budgets,” Heyman said.
Heyman posted about the news on Instagram, writing:
“As first reported in an exclusive article in @HollywoodReporter, Looking4Larry has merged with @MCMcreative.productions to create an end-to-end one-stop-shopping production hub in New York City for major movie studios, streaming services, independent content-creators and everyone who fits somewhere in between those descriptions. Big stages, Bold ideas. This is where movements truly begin.”
Michael Canzoniero, CEO and creative director of MCM Studios, said to The Hollywood Reporter:
“Now, with the full array of superpowers that Paul Heyman and Looking4Larry bring, we’ve assembled a world-class creative and production team — client-first professionals dedicated to delivering at the highest level.”
Ian Carey is a writer from Toronto, Ontario, Canada, whose work has been featured in NOW Magazine, The Huffington Post, and more. A lifelong wrestling aficionado born in Calgary, Alberta, Canada, he has covered the industry for a decade and a half. He joined the f4wonline.com team in 2019.