Roots of Fight teases WWE deal after Ric Flair removal
Ric Flair’s removal from Roots of Fight now makes more sense.
The clothing company posted a teaser today hyping that it will soon be announcing a deal with WWE. Roots of Fight already offers merchandise based on WWE stars CM Punk and Rey Mysterio and legends like Bret Hart and Randy Savage. Flair — who is under contract with AEW — also had a merchandise deal with the brand but found out this week that he can no longer be associated with them.
Flair announced the removal on Tuesday, claiming that WWE was trying to “destroy” his legacy by not letting him be part of Roots of Fight. But he quickly reversed course, posting a video the following day where he thanked Roots of Fight for letting him represent the brand while they were partners. Flair said he understood it was a business decision and noted that he’s “not even mad” at WWE anymore.
Roots of Fight sells clothing that honors legends in boxing, pro wrestling, and across all of sports.
Through Fanatics, WWE also has partnerships with rapper Drake’s OVO brand and Erin Andrews’ women’s clothing company WEAR.
Follow the link to be notified first!.https://t.co/vscvd6fioH pic.twitter.com/YiwLmIsqAH
— Roots Of Fight (@rootsoffight) April 10, 2026
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.