2K Sports today announced that former WWE & UFC champion Brock Lesnar will be on the cover of WWE 2K17.
The athlete on the cover is a decision based on what 2K considers crossover appeal, but made in conjunction with WWE. They also don't like to do the same person too often.
The deal also means Lesnar has agreed to be part of a worldwide marketing campaign.
The game will be released on October 11th for PS4, PS3, Xbox One, and Xbox 360. Customers who preorder will get the Bill Goldberg character as well as Monday Nitro and Halloween Havoc arenas on launch day.
"My career has been defined by dominating every opportunity presented to me," said Lesnar. "I am excited for my newest opportunity representing WWE 2K 17 as the franchise's ambassador and honored to serve as the WWE 2K17 cover Superstar."
Lesnar is currently out of WWE storylines as he prepared to return to the Octagon against Mark Hunt on the main card of July's UFC 200.