Update on WWE planning to lower ticket prices
Speaking on Tuesday’s edition of Wrestling Observer Live, Bryan Alvarez gave an update on WWE’s plans to lower ticket prices.
Lower ticket prices was something CM Punk advocated for in the promo he delivered on Raw last night. Alvarez reports that WWE is legitimately looking to reduce prices through the summer, though it won’t be an across-the-board decrease. It will instead be done on a case-by-case basis.
“What I can tell you is, immediately after this promo, the lower bowl tickets for WrestleMania dropped below $2,000 for the first time. So they did immediately lower ticket prices for WrestleMania. Not by a lot, but they did lower them,” Alvarez said.
“I was also told that, not every show, but there are shows through the summer where they are planning to lower ticket prices. And obviously if it’s going to be in like a hot market where they’re easily going to sell out at high prices, they aren’t dropping the prices for that. I mean, if it’s a smaller show in a smaller market — you know, Seattle didn’t sell out, and the ticket prices were ridiculous… A show like that, they’re going to lower the ticket prices through the summer. So depending on the market, what they think they can sell — they’re not lowering everything across the board. But for shows where they don’t expect to sell out, they are lowering ticket prices.”
The price of tickets during the TKO era has been a frequent complaint among fans, and the fact that WrestleMania 42 isn’t sold out yet has been worked into the build for the show. Pat McAfee aligned with Randy Orton on SmackDown last week and said he wants to help save pro wrestling by elevating Orton back to the top of the card. The WrestleMania night one main event will see Orton — with McAfee in his corner — challenge Cody Rhodes for the Undisputed WWE Championship.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.